Google Sites is easy to use and comes equipped with basic templates that are easily customizable; however, its plugins and other tools for expanding functionality of websites may be limited compared to WordPress.

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Add Google Analytics, custom domains (from any provider other than Google), brand logos and more easily as you design. All these elements can be moved around easily on the page as needed.

Ease of Use

Google Sites is an easy and straightforward website builder designed for small businesses, projects and personal websites alike. No coding experience or knowledge is needed! Ideal for creating professional-looking sites quickly.

Templates that can be personalized to meet your specific needs are provided. A WYSIWYG editor makes editing intuitive and understandable. Furthermore, Google Apps Integration may also assist your project.

WordPress, on the other hand, requires more complicated learning and technical proficiency to master than Google Sites; however, its comprehensive set of features, such as e-commerce and responsive design capabilities as well as more robust support system make up for this drawback.

Customization

Google Sites offers several templates and an intuitive editing interface, making the look of your website all-important for search engines and web crawlers to rank it correctly.

Google's web building tool also comes equipped with an integrated hosting service, making it attractive to those with little technical know-how and providing them with an efficient means of creating sites quickly. Start building yours within minutes!

CMS requires some learning and some extra time for mastery; however, its wide array of design customization options and ability to integrate third-party apps through its plugin repository make it worth exploring further. Furthermore, dedicated plugins make CMS suitable for eCommerce use as well.

Security

Google Sites is a free website builder with an intuitive user experience. Users can use it to easily create list pages, start pages, announcements, files, blogs and web pages. Furthermore, collaboration tools like Maps, YouTube and Keep can easily be integrated to further extend its functionality on websites using this builder.

WordPress, on the other hand, is an advanced CMS with advanced features and an expansive plugin library. Its user-friendly system is simple to master; although some users may require extra assistance. With an abundance of documentation, support, and training opportunities provided through iThemes Training as well as feature-packed blogging tools available through this CMS platform – WordPress makes an excellent choice for publishing articles with more intricate features or blog posts with extensive text.

Scalability

Google Sites is a web-based tool that makes creating static web pages simple without needing programming experience. Ideal for artists and freelancers seeking simple websites for projects or businesses. Incorporating most of Google's suite of tools – Docs, Sheets, Slides and Maps.

However, WordPress is an advanced CMS with numerous features and options for building a website. It offers deep integration capabilities, design customization capabilities and deep design customization solutions to help create any commercial or non-commercial website according to your specifications. WordPress works great as blog development platform as well as being highly scalable with access to an abundance of plugins allowing for easy management of all aspects of the site from one dashboard.

SEO

Google Sites is an all-in-one website builder which makes creating projects straightforward and effortless, using its WYSIWYG editor and without needing to know code. There is also a wide variety of integration options, including Google apps. Meanwhile, WordPress offers more versatile functionality; commonly used for blog/news websites, eCommerce stores and solo projects alike.

WordPress provides a superior user experience and is packed with SEO tools to help promote your site. Fully responsive and optimized for mobile devices, its e-commerce solution enables you to start an online store using third-party plugins; its flexible design customization process and unrivaled blogging engine make WordPress unmatched as a content management system.